Diwale movie 1st day box office collection is unable to beat Shahrukh own previous film Happy New Year. The movie because of having stiff competition at cinema counter with Bajirao Mastani is unable to cross a HNY box office record of 44 crore. The film released at more than 3200 theatres all around India and around 700 screens at International screens has made a decent income at cinema counters. The film total occupancy rate for Friday is 65%.
Diwale 1st Day (Friday, Opening Day) total Box Office Collection
The movie had an amazing response in the morning show itself earning 4.5 crore approx. income. In the afternoon show, it earned 5.5 crore of income. Evening shows gathered 4.55 crore all over India and ended up with Rs 6.45 crores till the opening day night shows. After calculating the total Dilwale opening day collection of morning, afternoon, evening and night shows it mints to Rs 21 crore on first day release.
Shahrukh film worldwide collection goes to 3.33 crore approx. as the official worldwide income but this is the approximate income around which the film has assort its business. Movie Reports states that it earned maximum income from United States of America (USA). The other countries which helped the film in grossing such excellent overseas collections are Canada, Australia Rs 69.33 lacs, Pakistan, New Zealand NZ$ 79,292 [ Rs 35.39 lacs] and UK £ 218,803 [Rs 2.22 cr]..
The film dropped it income to Rs 10-12 crore because of Bajrao Mastani release on same day. Even after high competition at cinema screens, the film manage to earn such amazing income.
The reason behind earning such above average business on Opening day of Friday (18th December 2015) is its great marketing strategy and promotions at various television shows and popular cities. The movie went for its promotion at Bigg Boss 9, Comedy nights with Kapil etc.
Another reason as why the film gathered such profit is the film title taken from super-hit movie “Dilwale Dulhania Le Jayenge” and Shahrukh Khan-Kajol evergreen screen Jodi back to 70 mm screen. It’s a Rohit Shetty film and he had never given a flop movie so it is also one of the plus points for this grand flick.